Great Ideas of Humanity Mural
1200 North Branch, Goose Island, 2018
Photo: Yaro Banduro
From 1950–1975, Chicago-based Container Corporation of America ran a campaign heralded as one of the best in advertising history, Great Ideas of Western Man. The world has changed since 1975, but great ideas are timeless.
John Massey, former Container head of design, encouraged the Design Museum of Chicago to reimagine the Great Ideas campaign. We happily obliged. Our reprise, Great Ideas of Humanity, embraces the increasing globalization of our world and celebrates the resulting cross-pollination of ideas, philosophies, societies, and cultures.
Tanner Woodford on Edith Wharton, 2016
Tanner Woodford on Andy A., Grade 8, 2018
Photos: Mark Smalling, The Office of Experience (below left two)
Photo: Geoff Adler, Peyote (below right)
Thank you John Massey, Container Corporation of America, and the Design Museum.
