I wager that without leaving your home you are exposed to hundreds, if not thousands, of brands. That’s before opening the newspaper, checking the feeds, or flipping on the news.

Designers, scholars, psychologists and sociologists have been writing about the overexposure of advertisements in our consumption-crazy culture for a decade or longer. One day, the hyper-exposure made me stop, pull out my Moleskine, and begin recording brand-interaction data.

 

Read the rest.

 

 

Exhibition, Temple University

May 5, 2008